Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What are direct distribution channel and indirect distribution channel? What are the differences between these two type of distribution channles?

Please give an example of companies using direct distribution channel and another example of companies using indirect distribution channels, and explain why a direct or indriect distribution channle is more sutiable for the examples you provided.

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