What are direct distribution channel and indirect distribution channel? What are the differences between these two type of distribution channles? Please give an example of companies using direct distribution channel and another example of companies using indirect distribution channels, and explain why a direct or indriect distribution channle is more sutiable for the examples you provided.

What are direct distribution channel and indirect distribution channel? What are the differences between these two type of distribution channles? Please give an example of companies using direct distribution channel and another example of companies using indirect distribution channels, and explain why a direct or indriect distribution channle is more sutiable for the examples you provided.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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