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- Discuss the sustainable marketing matrix, then explain the advantage that sustainable marketing concept provides over the societal marketing concept.Discuss the importance of sustainable marketing?Compare and contrast how the marketing concept, the societal marketing concept, and the sustainable marketing concept meet the needs of consumers and companies
- Describe an ethical situation you may encounter within a marketing career and how would you handle it?What are internal and external environmental factors? and explain the importance of them with exampleswhat have enlightened companies taken to carry out socially responsible and ethical marketing that creates sustainable value for both individual customers and society as a whole?
- Describe the market oppertunities and threats that can be identified from the gathering of environmental data ?What steps have enlightened companies taken to carry out socially responsible and ethical marketing that creates sustainable value for both individual customers and society as a whole?Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements. Provide an example to illustrate your response.