Howe, Dewey, Cheatem (HDC) produces parts for airplanes. HDC has two pricing schemes: 1) fixed price (not directly driven by costs) and 2) cost plus (costs plus fixed fee). All parts fabricated by HDC are bespoke to the customer. HDC determines on which basis to charge the customer based on which will provide the highest profit. Is it ethical to choose a price scheme based on which will produce the higher income? Why?

what pricing approach is it when an athletic commission prices different hockey tickets depending upon stadium seat location (closer or further from the ice, behind the goalkeeper, etc.)   1. Bundling 2.Peak Load Pricing 3.Indirect Segmentation Price Discrimination 4.Direct Segmentation Price Discrimination 5.Complete Price Discrimination

Universal Appliance prices its refrigerators at five distinct price levels based on finish, style, capacity, and features. They range from $799 to $9,500! This is an illustration of price steps. True False

Please match each example to the appropriate pricing strategy it illustrates. Farmer Jon raises cows and sells milk as his primary source of income. He also realizes that he can sell cow manure - poop - as fertilizer, thus making money from something he would have thrown Choose. out anyway. Choose. Product Bundle Pricing Product Line Pricing Captive Product Pricing By-Product Pricing Psychological Pricing Hewlett Packard probably gives its printers away. It makes most of its money by selling expensive replacement toner cartridges. You can buy Regular gasoline for $3.49, Regular Plus for $3.59, and Super Premium for $3.69 Buying Microsoft Word can be expensive. It's often much cheaper to buy the entire Microsoft Choose. Office Suite - even if you don't use all the programs. Shea Homes prices its new homes from the "low 800's." Now there are NO LOW 800's, but pricing it this way, even at $899,999 is still under $900,000. Choose.

Price Analysis: market-driven pricing models 1. Describe the process of market-driven analysis and explain when it would be a useful tool. 2.Describe life cycle costs and the value of the life cycle cost method? Cost analysis: 3.Define the major types of cost? 4.What is breakeven analysis? 5. Define target pricing and describe when to use such a tool.

Now that you know how yield management pricing works, let's conduct research to identify other industries besides airlines and hotels that use yield management pricing. 1. Conduct research and identify two other specific industries that use yield management pricing. 2. What are some reasons why the companies in the two industries you've identified use yield management systems? 3. In the text box, limit your writing to between 250-300 words (use effective paragraphing rather than one dense block of text) 4. Provide a link to the website sources you discuss here.

Discussion of the concept of strategic pricing and the role of the RM in it.

First review the topics below and select one. Once selected, include the concept, a description of the concept, and what about the concept you understand and what it is about the concept that can be confusing.  How pricing objectives should guide strategy planning for pricing decisions. Setting the price level for a product in the early stages of the product life cycle. Variations of a price structure, including discounts, allowances, and who pays transportation costs. The role of price in obtaining a competitive advantage by offering target customers superior value. The legality of price-level and price-flexibility policies. How most wholesalers and retailers set their prices by using markups. Advantages and disadvantages of average-cost pricing. How to use break-even analysis to evaluate possible prices. The advantages of marginal analysis and how to use it for price setting. Demand-oriented factors that influence price setting. Elements of the marketing strategy planning process…

A phone manufacturer is determining a price for its product, using acost-based pricing strategy. The fixed costs are $100,000, and thevariable costs are $50,000. If 1,000 units are produced and thecompany wants to have a 30 percent markup, what is the price of thephone?

Demonstrate how the product life cycle, competition,distribution and promotion strategies, customers demands,the internet and extranets and perceptions of quality can affect price.