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- f. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?Find and copy or describe an advertisement foran item that reflects Americans’ position on thefollowing values:a. Active/Passiveb. Material/Nonmaterialc. Hard work/Leisured. Postponed/Immediate gratificatione. Sensual gratification/Abstinencef. Religious/Secularg. Cleanlinessh. Performance/Statusi. Tradition/Changej. Risk taking/Securityk. Problem solving/Fatalisticl. Admire/Overcome naturem. Individual/Collectiven. Limited/Extended familyo. Diversity/Uniformityp. Competition/Cooperationq. Youth/Ager. Masculine/Feminine“A marketer must make four important decisions when developing an advertising program”. As aMarketing Director at Unilever, examine the major four (4) important decisions you will implement indeveloping and managing the advertising program of the company.
- Citizen action publics such as The National Council on Drug Abuse and the National Road Safety Council utilize commercial marketing tools and programmes to influence individuals’ behavior to improve their well-being. This is an example of a. Social Marketing b. Organization Marketing c. Place Marketing US Based, Kroger is a famous franchise designed to serve its customers at as a self service, low margins, high volume operation. They fall in the category of a a. Supermarket b. Convenience Store c. Retailer d. Discount Store Which of the 4P’s generates revenue and has a direct impact on the company’s bottom line? a. Place b. Product c. Price d. Promotion A set of firms that supply the raw material, components, parts, information, finances and expertise needed to create the product or service are known as a. Channel distributors b. Intermediaries c. Upstream…- Empirical evidence reveals no consensus as to whether advertising is an anti or precompetitive force. Discuss in detail the traditional new perspective views of advertising........briefly answer the question pleaseEach year, managers at Bausch and Lomb evaluatethe many advertising media alternatives availableto them as they develop their advertising programfor contact lenses. What advantages and disadvantages of each alternative should they consider?Which media would you recommend to them?
- 700 words or more 1. How did advertising start? 2. How does persuasion affect the way we think? 3. How do media play a role in advertising? 4. How does public speaking affect our opinions? Are we manipulated? 5. How does the phrase "The Medium is the Message" affect us?1. Define the terms "media spin," "propaganda" and "news triage" and give examples to support each one. Then, please explain which one, in your own view, impacts people's perception on the news being reported. Do any of the above terms impact the objectivity of the media? if so, in what way/s?To augment your promotion strategy from Chapter 14: 1 Use Figure 15–2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Inter- net advertising, radio and Yellow Pages advertis- ing) can complement each other. 2 Select your consumer-oriented sales promotion activities. 3 Specify which trade-oriented sales promotions and public relations tools you will use.
- Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 1. How can marketers make effective use of digital and social media in marketing their products and services in variouscountries?2. Explain the concept of integrated marketing communications (IMC).3. What is marketing, and what is the role IMC plays in the marketing process?24 - A marketer's advertising platform should consist of issues that are important to consumers. TrueFalseTopic Marketing....Discuss the factors that organizations consider when developing promotional strategies.