How would you justify the cost that you allocate to your sales promotion? Under what conditions you may decide not to spend in promoting your product?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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How would you justify the cost that you allocate to your sales promotion? Under what conditions you may decide not to spend in promoting your product?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing