Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?

Think about one brand for which you would like to create a consumer generated advertisement. What would your ad say about the brand 2. Watch one hour of television. Try to identify one example of each type of product placement in the program(s) you watch. Justify your example.

You have been hired as the promotional manager for a new brand of disposable beverage cups.  Describe a consumer sales promotional plan for this new brand.  Incorporate at least three different promotional tools into your plan.

Ben & Jerry's four P's of the brand, including details, where is the brand available, how/where is it promoted.  Be specific about the promotional mix.   cite work if you can.

We all realize that the marketing mix has at its center the customer and the four Ps: product, price, place of distribution, and promotion. However there are also external forces that management must consider. The acronym here for these external, less controllable forces is   Briefly identify and describe these external forces that must be considered.

How do integrated marketing communications coordinate the promotion-mix elements to convey a consistent message about a product?

List 3 types of sales incentive plans and explain one including its advantages and disadvantages.

The goal of any company's marketing strategy should be to retain customers. It is crucial to provide an explanation and two examples of companies that have used this tactic.

What type(s) of in-store promotion activities are taken place in the two department stores? Do you think it is the correct way to promote the respective merchandise? Explain.

Which of the following questions must be addressed when making marketing decisions?   a) What features should the product have?   b) What message should be used to promote the product?   c) What retailers should be used to sell the product to the customer?   d) How much should the product cost?   e) All of these