Kenneth thought the company should promote the new product in foreign markets by having a contest in which the winner would receive a one-year supply of the product. Which type of advertising strategy is Kenneth suggesting? Multiple Choice sales promotion pop-up ads personal selling

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A: А  nоn-рersоnаl,  раid  аnd  оne  sided  fоrm  оf  соmmuniсаtiоn  is  саlled  аdvertising.  The…

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.