How would you justify the cost that you allocated to your sales promotion? Under what conditions you may decide not to spend in promoting your product?

In what ways does the potency of word-of-mouth marketing as a promotional strategy derive from its inherent characteristics  ?

Many people think that marketing is just about advertising and promotion. Why is this not accurate?  Please Be specific in your response.

Do you believe that television (cable) advertising has largely becomeunimportant or do you believe that television advertising is still the mostpowerful advertising medium?

Describe any foreign advertisement How is it different from a US advertisement for a similar product? Why do you think they are different? Utilize marketing terms in your reponse.

What is product placement? When is this an effective way to promote sales?

Do you agree that beer advertisements portraying groups of active young adults having fun while consuming beer teach people that the way to be popular and have fun is to consume alcohol?

Why do advertisers, particularly those in the travel and hospitality industries, choose to embrace digital advertising?

Choose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product.  Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.

is product development an example of a consumer promotion?