why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?
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