Q: The marketing concept takes an inside-out view that focuses on existing products and heavy selling.…
A: Answer-False
Q: Coupons, contests and demonstrations are examples of Select one: O a. Advertising O b. Public…
A: Coupons are marketing tools that help a consumer in enjoying benefits like discounts on products and…
Q: Which of the following is not the function of Marketing? O a. Product Promotion O b. Production c.…
A: Marketing: It is related to the exchange of goods and services. Through its medium, the goods and…
Q: Which one of the following options is the most effective promotional tool in making buyers…
A: Promotional tool: Promotion is the perspective of marketing that includes the performance of the…
Q: Among the Integrated Marketing Mix tools, this method ________ refers to any “short-term” incentives…
A: Sales promotion is a short term incentives to encourage the purchase or sale of a product or…
Q: You work as the marketing director for a tiny telecoms firm. You're thinking of employing multimedia…
A: In the given scenario, we are made a marketing director for Tiny Telecoms Firm, and we are to employ…
Q: __________refers to the administration of the personal selling component of a company’s marketing…
A: Marketing Management can be described as a field of study under the umbrella of management in which…
Q: The sales manager looked at the list of trade promotions suggested by the sales coordinator. Which…
A: There are many forms of trade promotions. Trade Promotions are promotions that are done on the basis…
Q: A new company is planning to develop an advertising program. You have been asked to give an advice…
A: Advertising and its role in promotion mix: Advertising is one of the promotion tool. It helps the…
Q: When someone in the company finds a need that can be met by providing a specific product or service,…
A: Problem Recognition is an important step in the research process. While carrying out a market…
Q: Give at least three ways on how you are going to integrate some of the traditional marketing…
A: The three ways on how you are going to integrate some of the traditional marketing promoting tools.…
Q: Describe the major elements of a promotion mix. Is it more likely that an organization would use one…
A: The elements of promotion mix are explained below in the following points: 1. Sales promotion: Sales…
Q: Choose an engineering product/services that you want to promote and create a short paragraph of…
A: Advertisement is a promotional strategy of a business which tends to attract the customers and…
Q: of a specific advertisement that offers product or service and then identify those concrete values,…
A: Marketing influences people by making them aware of the product or the idea and then makes them to…
Q: Contests, Samples, and coupons can be counted as the examples of tools of sales promotion. Select…
A: Sales Promotion Tools and Techniques – 12 Commonly Used Tools: Coupons, Free Samples, Price-Off…
Q: Which ad format lets advertisers use pre- existing templates to showcase anything from a product…
A: Many advertisers use Dynamic Ad for pre-existing templates to showcase anything from the product…
Q: According to the present study OOH is an old type of advertising format and is considered a…
A: OOH means the advertising which is found outside the home of the customers, it can be in form of…
Q: Which of the following activities are involved in consumer-oriented sales promotions? O refunds and…
A: Sales promotion are generally done for a temporary time period with an objective of inducing sales…
Q: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions…
A: Definition : The sales promotion are those activities which increase the purchasing power of the…
Q: Is a classified ads site a good place to post ads?
A: They are not only less expensive, but they are also free to use. If you place ads here, you will…
Q: A company with a strong brand name and recognition decides to enter a new product category. There…
A: Every business organization operating the market has a vision of expanding its business. Once the…
Q: 30 Contests, Samples, and coupons can be counted as the examples of tools of sales promotion. Select…
A: So we can say that where contests, Samples, and coupons can be counted as the examples of tools of…
Q: The marketer has to consider where and how to offer products and services for sale in which tool of…
A: The marketer has to consider that where and how to offer their products and services for sale. This…
Q: You have been given the task of recruiting a sales person for a new product line that your company…
A: Salesperson: A person whose job it is to sell a product or service in a particular place, shop, or…
Q: Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement…
A: Advertisement - A marketing or promotional strategy to inform, attract, and persuade the target…
Q: MANAGE THE SALES PROCESS OR MANAGE THE SALES RESULTS? EXPLAIN BRIEFLY.
A: It is important to manage both the sales process as well as the sales result. The details are…
Q: It is based on the premise that consumers know the competing brands and therefore no promotion…
A: The evolution of marketing starts from the industrial revolution where each stage is production,…
Q: Which of the following IMC tools involves building up a good corporate image and handling…
A: Public relations: PR is utilised to successfully convey important messages to a broad audience.…
Q: The true nature of marketing today is not serving the customer; it is outwitting & outfitting one’s…
A: The facts really confirm that the marketing War can be battled today by following the standards of…
Q: Which one of the following options is the most effective promotional tool in making buyers…
A: Option d.Personal selling is the most effective promotional tool.
Q: It focuses on easing the overall marketing process to make it more effective and efficient. a.…
A: Marketing is an activity an organization is performed to advertise or promote its product and…
Q: You have to choose between three advertising campaigns outlined by your agency. The first (a) is a…
A: An advertising program or an advertising plan can be described as a blueprint of all the activities…
Q: How will your targeted customer respond to a price of $7.99 compared to $9.99? Should you add a new…
A: The quantity that consumers desire is determined by the price of an item or service in a…
Q: A company's marketing communications mix-also called its promotion mix-blends five different…
A: Promotional mix refers to the particular blend of the devices, channels, and cycles you use to…
Q: The marketing mix includes production, price, promotion, and packaging; and is known as the four Ps…
A: The marketing mix refers to a combination of elements that are required to promote a product or…
Q: you have to choose between three advertising campaigns outlined by your agency. the first (a) is a…
A: The case is about three ad campaigns- A-Honest information, soft sell campaign B-Sex loaded…
Q: Your first task in writing a sales proposal is to find out exactly what your prospective…
A: Organization success depends on many factors. Success is the fulfillment of all the objectives and…
Q: refers to the goods and services combination the company offers to the target market. Select one: O…
A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…
Q: Some people love Apple products. They see their quality, and image is something that appeals to…
A: Promotion is an effective method to create awareness of a product and to boost the sales of the…
Q: Expenses related to Marketing and promotion of the product will be called as a. Discount expenses b.…
A: In every organization, there are a number of activities that are being done. There are various…
Q: You are applying for a job in an advertising agency. Write an ad about yourself, explaining your…
A: Advertisement is defined as a promotion for a particular good or service so that consumers become…
Q: Your company sells antifreeze. Sales to consumers take place in a very short period, primarily…
A: Antifreeze are blue coloured liquids that are usually in blue colour which is mixed with…
Q: In response to the campaign commercials, Which ad do you find more persuasive? Why?
A: Everyday we come across a lot advertisements on TVs, listen to commercials through Radio, read…
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- 5. What is a marketing strategy? 6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: b. Price: C. Promotion: d. Place:4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.Marketing Information and Research for WALMART Research Question h Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives. Information Needed Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.
- You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University…To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps). for grab company3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…
- Marketing mix are set of controllable factors and tools integrated in developing a marketing program for a particular brand also known as: Group of answer choices a. marketing management b. marketing plan c. 4P's of marketing d. marketing strategiesYour company's marketing manager implements the company's new marketing strategy and tactics on the market. What types of information does your marketing manager need to monitor to judge the plan's implementation success and strategic effectiveness ? a. human resources numbers, company budget, competitor campaigns b. profits, customer relations, sales information, and competitor reactions c. administrative costs, billing procedures, customer complaints, worker turnover rates Please explain why you chose A,B or CClarifying target markets, outlining sales goals for each product or sevice, and describing a company's annual marketing mix are all purposes of a marketing plan. true or false?
- 12. What is a marketing information system (MIS)? Whatbtypes of information does it include?X . What are some required resources to implement the marketing mix?(c) Examine the importance of implementing, monitoring and controlling in the marketing process to maximise profits. Support your answer with a relevant example.