Why is it important for a marketer to understand the attitudes and behaviors of his customers towards his product? summarize.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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suppose you are the sales representative of Namibia breweries (Pty) Ltd. Discuss various promotional strategies you would use to ensure top notch sales.

 

 

Why is it important for a marketer to understand the attitudes and behaviors of his customers towards his product? summarize.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing