How might advertising make markets less competitive? How might it make markets more competitive? • Give the arguments for and against brand names.
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- 700 words or more 1. How did advertising start? 2. How does persuasion affect the way we think? 3. How do media play a role in advertising? 4. How does public speaking affect our opinions? Are we manipulated? 5. How does the phrase "The Medium is the Message" affect us?Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 19. Briefly describe the major types of online advertising.20. How ethical issues are related to advertising and product placement?1. Marketing management must make four important decisions when developing an advertising program. Briefly describe these four decisions. 2. How does online marketing provide flexibility for sellers? 3. How can companies learn about their competitors' strengths and weaknesses?
- SHORT ANSWER Let’s qualitatively correlate how the change in business environments is affecting today’s ads. Think about any change you are seeing in advertising, and reply to one (or more!) of the questions below. Be sure to include a specific example in your reply. Here are some examples of how to measure the change: Are you getting more or different ads from companies with which you have recently done business? Are you again getting ads from companies with which you have not recently done business? Are you receiving new or more significant promotions from companies with which you have not recently done business than you are from companies with which you have recently done business? Where do you see the biggest change in advertising, and why do you think this is so? TV Radio Email Social media Other?1. What class and type of advertising would be most appropriate for PlayStation products? 2. What methods would you use to evaluate the effectiveness of Sony advertising campaign?List the main function role in typical full-service advertising agency. How do each of these roles contribute to the creation of communication strategy?
- Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?Instructions: Find a print advertisement and answer the questions that follow. 1. What type of advertising is being used? (1 mark) What, in your opinion, is the frequency and durability of the ad? (2 marks) 2. Describe the general mood or feeling of the ad: what emotions does the ad evoke in the viewer? (2 marks) 3. Who do you believe is the intended target market for this ad? Explain why. (2 marks) 4. Describe how colour reinforces the overall message of the ad. (2 marks) 5. What commonly used advertising techniques are present in this ad? Explain how each one is being used. (2 marks)Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 10. What is brand equity? Discuss a brand that you think has brand equity and illustrate how this brand equity has beenachieved.11. Compare and contrast brand loyalty and brand equity as well as how these concepts are related.12. Distinguish between brand equity and brand valuation.
- How might the use of micro-targeting in advertising campaigns contribute to controversies on social networks?15 Asking people questions about their thoughts and opinions about advertisements is an effective way to conduct marketing research. True Falsehow could the perfume company apply the persuasive advertisement, how that will affects the consumer idea about the products?