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- ‘Hungry Naki’ is a Bangladeshi based online food ordering and delivery service company who started their operation in 2013. However, currently they are using social media such as Facebook, Twitter, or linkedin to promote their services aggressively besides other traditional media.How effective do you think this strategy is ? If you are in the position to improve their Marketing strategies what would you suggest? Explain.Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?Design an integrated marketing communicationsprogram—using each of the five promotional elements—for Rhapsody, the online music service
- Find an example of each type of consumer sales promotion tool. Explain how you obtained the promotion (that is, how did the marketer distribute it to consumers?) and what you think the marketer was trying to achieve withthe sales promotion tool.Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.Describe Procter & gamble (p&g) promotional strategies of the product. Do they use traditional marketing, digital marketing?
- describe, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?Create a real-time marketing campaign for a product or service of your choice to create customer engagement using online, mobile, and social media. How would you measure the success of your campaign? (You advise a large beverage manufacturer. Make sure your marketing strategy discusses and describes ways to increase the company's online presence. Before publishing, thoroughly test all pages.
- Choose two different online companies and for each, try to identify the social, mobile, and local marketing efforts the company has implemented. Do they use social plugins on their websites? Do they have a Facebook page? If so, visit those pages to see how they are using them. How is the Facebook page different from the company’s website? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their apps, if they have one, and websites. Are their websites designed specifically for each platform? In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.Which platform did Mr. Ray’s marketing team advise him to use for the launch of a new product? Mr. Ray is looking for a platform to launch his product. His marketing team advises him to launch the product via newspaperssocial mediabillboardsas it is free advertising and improvesproduct qualityconsumer welfarebrand recognition.Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.