How can businesses effectively manage their digital customer experience in the face of the increasing complexity of digital touchpoints, and what strategies can they employ to plan, manage, and optimize their digital marketing campaigns to achieve their goals?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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How can businesses effectively manage their digital customer experience in the face of the increasing complexity of digital touchpoints, and what strategies can they employ to plan, manage, and optimize their digital marketing campaigns to achieve their goals?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing