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- Q.6. Segmentation is the process of: Dividing the market into homogenous groups Selecting one group of consumers among several other groups Creating a unique space in the minds of the target consumer None of these.Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them and provide examples of how they are used in marketing. Q 1.2: Primary data and Secondary Data:Q 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.
- Q: Apply decision making process/model to your decision to attend college.Question 5.1Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Report on ANY FIVE (5) characteristics of behavioural segmentation.Q1: "What marketers know about consumers is comparable to the tip of an iceberg." Do you agree? Elucidate citing contemporary examples of product launches, success and failure.
- Question 3. Consider the following research questions or hypotheses. What variables need to be measured in each? Do consumers who spend more time and are more committed to Facebook spend more money at Amazon.com? What are the demographic characteristics of consumers who belong to the PowerUp Rewards program (loyalty program) of GameStop (video games and accessories) stores? The temperature inside the supermarket will determine how much time that shoppers spend in the store such that when the store is cold they will spend less time shopping than when the store is warm. Product price is related positively to product quality. Consumer perceptions of value from a service provider are related negatively to the likelihood of switching service providers.Q1. Individual and group factors influence consumer decision making and may eventually lead to repeat purchasing of a specific market offering. Explain how group factors may influence the buying behaviour of a consumer.Subject: Research methods in social sciences need brief explanation of this question Q.1 How would you deal with missing data??