1. Given the desire of most employees to protect themselves from high healthcare costs, is there any way for Quality Auto Parts to continue to attract the best employees while containing health benefit costs? Why or why not? 2. On the basis of what you know about Quality Auto Parts, which of the four specific proposals would you be likely to recommend? Can the company adopt some combination of the three options? What do you recommend and why     DeCarlo came away from the conference with a greater appreciation of the complexity of the problem of increasing employee health insurance costs and a greater determination to do something about it. However, he wasn’t sure about his next steps. He viewed his company as a “preferred employer” because it had always paid above the market wage rates and its benefits were always more liberal than those of other U.S. companies and particularly those of foreign competitors. DeCarlo did not want to do anything to jeopardize his company’s advantage in attracting and retaining highquality personnel. At the same time, he realized that if no changes were made, his health insurance premiums may be greater than his total projected company earnings by the year 2016. Quality Auto Parts’ present health insurance plan (Blue Cross-Blue Shield) is a traditional indemnity insurance plan. All employees have one plan, which makes no effort to control the health-care services provided. Employees select their own physicians, and the insurance company pays reimbursement for whatever services are provided at whatever price the particular provider charges. Neither physicians nor employees have a financial incentive to economize in the use of services or to seek out low-cost providers. Physician reimbursement is based upon the number of procedures they perform and the physician reimbursement rate for each procedure. DeCarlo decided to establish an employee health benefits committee that would report to him in one month with recommendations for containing health benefit costs while minimizing adverse employee reaction. Membership on the committee consisted of Windham, Schramm, and two other employees. You have been asked to serve as an employee member of this committee. The committee has recommended that DeCarlo consider four general options for the future: 1) stay with the current traditional indemnity policy with an average cost of $10,465 per year; 2) offer an HMO option in addition to the current plan; 3) establish a special self-insurance fund and negotiate preferred provider arrangements (PPOs) with local providers (i.e., discounted prices in exchange for the directing of these employees to these providers); or 4) the combination of catastrophic health insurance plan for major medical expenses coupled with a Health Savings Account (HSA) for smaller, more routine healthcare expenses. The committee members are split on the four options. The other employee wishes to continue with the current plan, Schramm wants to adopt the self-insurance option, and Windham wants to offer the HMO option. DeCarlo, the CEO, has previously expressed interest in the catastrophic plan coupled with an HSA. All four are looking to you to make a recommendation and help them reach a consensus.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

1. Given the desire of most employees to protect themselves from high healthcare
costs, is there any way for Quality Auto Parts to continue to attract the best
employees while containing health benefit costs? Why or why not?
2. On the basis of what you know about Quality Auto Parts, which of the four
specific proposals would you be likely to recommend? Can the company adopt
some combination of the three options? What do you recommend and why

 

 

DeCarlo came away from the conference with a greater appreciation of the complexity
of the problem of increasing employee health insurance costs and a greater
determination to do something about it. However, he wasn’t sure about his next steps.
He viewed his company as a “preferred employer” because it had always paid above
the market wage rates and its benefits were always more liberal than those of other
U.S. companies and particularly those of foreign competitors. DeCarlo did not want to
do anything to jeopardize his company’s advantage in attracting and retaining highquality personnel. At the same time, he realized that if no changes were made, his
health insurance premiums may be greater than his total projected company earnings
by the year 2016.
Quality Auto Parts’ present health insurance plan (Blue Cross-Blue Shield) is a
traditional indemnity insurance plan. All employees have one plan, which makes no
effort to control the health-care services provided. Employees select their own
physicians, and the insurance company pays reimbursement for whatever services are
provided at whatever price the particular provider charges. Neither physicians nor
employees have a financial incentive to economize in the use of services or to seek out
low-cost providers. Physician reimbursement is based upon the number of procedures
they perform and the physician reimbursement rate for each procedure.
DeCarlo decided to establish an employee health benefits committee that would report
to him in one month with recommendations for containing health benefit costs while
minimizing adverse employee reaction. Membership on the committee consisted of
Windham, Schramm, and two other employees. You have been asked to serve as an
employee member of this committee. The committee has recommended that DeCarlo
consider four general options for the future: 1) stay with the current traditional indemnity
policy with an average cost of $10,465 per year; 2) offer an HMO option in addition to
the current plan; 3) establish a special self-insurance fund and negotiate preferred
provider arrangements (PPOs) with local providers (i.e., discounted prices in exchange
for the directing of these employees to these providers); or 4) the combination of
catastrophic health insurance plan for major medical expenses coupled with a Health
Savings Account (HSA) for smaller, more routine healthcare expenses.
The committee members are split on the four options. The other employee wishes to
continue with the current plan, Schramm wants to adopt the self-insurance option, and
Windham wants to offer the HMO option. DeCarlo, the CEO, has previously expressed
interest in the catastrophic plan coupled with an HSA. All four are looking to you to
make a recommendation and help them reach a consensus.


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