help to find new ideas to improve the service culture. Who in your department should attend these brainstorming sessions?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You oversee 20 people in the customer loyalty program. You know that brainstorming can
help to find new ideas to improve the service culture. Who in your department should
attend these brainstorming sessions?
O Only you
O You and your two top-level managers
O Only those with five years' experience
O Everyone in the department
Transcribed Image Text:You oversee 20 people in the customer loyalty program. You know that brainstorming can help to find new ideas to improve the service culture. Who in your department should attend these brainstorming sessions? O Only you O You and your two top-level managers O Only those with five years' experience O Everyone in the department
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