Mazin with a Bachelors qualification and 7 years’ work applied for a marketing related job. The interview panel finally selected a Diploma level student with no experience. Mr. Mazin was disappointed by the decision made by the panel. What kind of issue best describes the above situation?
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- buthtexascollege.blackboard.com/ultra/courses/_342218_1/grades/assessmen 3 OF 10 QUESTIONS REMAINING How does an exit interview help an organization in its employee retention efforts? A It provides managers and supervisors with information to manage the company's intangible assets and help increase its incidence rate. B It provides managers and supervisors with information for improving company efforts to reduce employee turnover. It provides managers and supervisors with information to increase voluntary turnover. D It provides managers and supervisors with information to minimize functional turnover.TEST II: IDENTIFICATION. Read each the following statement carefully and identify what is being presented. Shade the letter of your answer. A. Strength B. Opportunity C. Weakness D. Threat A 11. It describes what an organization excels at and what separates it from the competition. 12. It refers to favourable external factors that could give an organization a competitive advantage. 13. It refers to factors that have the potential to harm an organization. 14. This pertains to the characteristics of the business or project that gives advantages over others. 15. This pertains to the elements in the environment that could cause trouble for business or project. 16. An obstacle face by the business. 17. An Internal Factor of SWOT Analysis. 18. An external factor of SWOT Analysis that can Increase profitabllity. 19. If a business has a strong support in the market, then your business has 20. In an online business, when your online site has thousand followers then your business has1. Come up with an innovative idea2. Define one Customer Persona for this hypothesis (you can use the Customer Personatemplate)3. Describe what you think the Opportunity is i.e., what Job-to-be-done that is currently importantand not satisfied4. Describe what could be an appealing Value Proposition for this opportunity i.e., howyour Value Proposition helps in solving their Jobs-to-be-done addressing thepains/gains of the persona (you can use the Value Proposition canvas template)5. Explain what could be an MVP you could develop to test whether your valueproposition would be appealing to your target audience6. Elaborate on how you could test the demand for your MVP
- Discuss, with reasons, whether they fall into the category of applied orbasic research. Scenario 2 Reasons for absenteeism A university professor wanted to analyze in depth the reasons forabsenteeism of employees in organizations. Fortunately, a company within20 miles of the campus employed her as a consultant to study that very issue.Choices: a. employees recognizing customer needs b. product innovation and leadership c. complete customer solutions d. best total cost Questions: 1. Wet Corporation manufactures water toys. It plans to grow by producing high-quality water toys at a low cost that are delivered in a timely manner. There are a number of other manufacturers who produce similar water toys. Wet believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy. Wet’s value proposition is: 2. Party People, Inc. plans to grow by offering a sound system which is superior and unique from the competition. Party People, Inc. believes that putting additional resources into R&D and staying ahead of the competition with technological innovations is critical to implementing its strategy. Party People's value proposition is:All of them solve. 1.Customer insights are an important outcome of marketing research. True or False 2.A product that offers fewer benefits at a higher price than the competition can be said to have a losing value proposition. True or False 3.Comparative advertising is focused on comparing a product’s benefits to its costs. True or False 4. In a SWOT analysis, both strengths and opportunities are internal to the organization. True or False
- A senior consultant has developed a mathematical formula which calculates the annual profitability of different project proposals. Which step in the management science process does the senior consultant is performing? a. define the problem and gather data b. formulate a model to represent the model c. develop a computer-based procedure for deriving problem solutions d. test the model and refined it as needed e. apply the model to analyze the problem develop recommendationsHiring 1-IT manager 1 -Marketing manager 1- Security supervisor and 2- Operations managers develop a recruitment and selection plan for the chosen organization. In your plan: Analyze the role of the recruiter. What unique opportunities and challenges are present for the selected company? Outline a recruitment process to meet organizational objectives for the selected company. Include a step-by-step process for the selection of supervisors and managers. Include the best practices that support your recommended best recruitment plan. Consider the use of social media, types of employment tests, and how to conduct effective interviews, for example. Include additional information that make the positions more attractive. Explain an organization's legal considerations for recruitment and selection functions. Analyze how to measure success of the chosen selection method for the selected company. What specific metrics would you use for your selected company?KPMG claims that "every outstanding customer relationship has a universal set of qualities – they are the Six Pillars of experience excellence." These pillars are listed below:1.) Integrity: Acting with integrity and engendering trust.2.) Resolution: Turning a poor experience into a great one.3.) Expectations: Managing, meeting and exceeding customer expectations.4.) Empathy: Achieving an understanding of the customer’s circumstances to drive deep rapport.5.) Personalization: Using individualised attention to drive emotional connection.6.) Time and Effort: Minimising customer effort and creating frictionless processes.Comment on the following:+ In your opinion, do you feel the Six Pillars apply primarily to business-to-consumer marketing, business-to-business marketing, or both?+ Can you think of a brand or organization that performs exceptionally well with regard to the Six Pillars of customer experience? Of the six, which pillar is its strongest? In your opinion, does doing well…
- Which of the following is not a element of a VRIO analysis? (Used to identify strategic strengths in a SWOT analysis) 1.They are Valued by the customer 2.The company is Organized to exploit the resourses (strengths) 3.They are Rare in the Industry Inexpensive to imitateimitate 4.They are not Inimitable1. The performance measurement system should encourage each manager to act in a manner that Select one: a. most positively supports the organization's mission and competitive strategies b. increases his/her performance reward in the form of profit sharing c. reduces the need for informational elements in support of the manager's planning function d. makes the manager's units profits as high as possible 2. Engaging in product design for manufacturability reduces Select one: a. Training costs Preproduction design time Assembly time Yes Yes Yes b. Training costs Preproduction design time Assembly time No No No c. Training costs Preproduction design time Assembly time Yes Yes No d. Training costs Preproduction design time Assembly time No Yes Yes2. Which of the questions stated below are examples of leading questions? a. Do you have any problems with your landlord? b. What is the square root of 4? c. How much pain are you in? d. How often do you drink alcohol?