Which of these is NOT identified as a reason companies engage in prosocial activities

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section18.2: Salesforce.com Sold On Stakeholder Satisfaction
Problem 3C
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Which of these is NOT identified as a reason companies engage in prosocial activities and invest in corporate social responsibility?

 

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Creating societal benefits is a key element of the corporate culture and the company's value system

 

Responding to the insistence of their collaborators

 

Increasing employee loyalty

 

Appealing to consumers who favor companies that exhibit civic virtues

 

Maximizing social capital return for angel investors, the first group of investors to help launch the company

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