Answered: Low-cost airlines such as Spirit…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Low-cost airlines such as Spirit Airlines are cheap but when a customer flies with them for the first time, gets upset when charged for printing boarding passes at the airport and for carryon luggage. When customers complain, these airlines point out that all those extra charges are clearly spelled out on their websites. This is a case of ______ gap.

Group of answer choices

communication

standard

delivery

knowledge

10-

Retailers that offer a broad variety of merchandise and low prices are known as

Group of answer choices

convenience stores

full-line discount stores

home improvement stores

department stores

11-

There are always long lines for getting gas at Costco and Sam’s Club. You may save quite a bit and equate price to________ , however, consumers should recognize price as the ________ made to acquire a good or service.

Group of answer choices

the money paid; overall sacrifice

a fixed cost; variable payment

a variable cost; fixed cost

the break-even amount; total cost

12-

American Express is known to use the slogan “Don’t leave home without it” in many of its advertising. This is an example of ads designed to

Group of answer choices

persuade consumers to take action

provide information

recruit employees

remind consumers

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