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- speculate on the changes to consumer behaviour that marketers are anticipating and appraise the strategies market are formulating to adapt to the changes caused by covid quarintineHighlight with examples why a researcher would use Behavioral and Psychographic segmentation for a preferred market?The goal of market research is to assess how changing elements of the marketing mix affects to: Group of answer choices a. consumer demand and expectation b. consumer lifestyle c. consumer buying behavior d. consumer needs and wants
- True or False? Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions. An effective MIS assessses information needs, develops needed information and distributes the information to help managers use it in decision making. Lifestyle is a person's pattern of living as expressed in his or her psychographics.Using college students as the market segment,describe the most relevant reference group(s)and indicate the probable degree of influenceon decisions for each of the following:a. Brand of toothpasteb. Purchase of an electric carc. Purchase of breakfast cereald. Becoming a vegetariane. Choice of a wireless speaker such as theAmazon EchoMarketers make heavy use of both primary and secondary data. What is primary data? What is secondary data? What are possible benefits or drawbacks of using each of these data types?
- Describe OLAP's descriptive analytics role.As per you, why is the Net promoter score(NPS) an important consideration for marketers?As a marketer, at what stage would you incorporate NPS feedback in your marketing research?We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.
- What opportunities and challenges does Big data provide for marketers?Please give me atleast 5 specific title of research about marketing which are the respondents are students. Explain each title and purpose.(1) Can business-to-business marketers takeadvantage of new insights into consumer buyingbehavior? Why or why not? (2) How could familiesand individual consumers benefit from adopting someelements of organizational buying behavior?