Which of the following provides post hoc insights for next actions for marketers? O leading indicators Olagging indicators O a PERT Chart a BCG matrix a SWOT analysis

Define an appropriate marketing research problem corresponding to the management- decision problem you have identified.

What would be a business/organization’s critical success factors in strategic marketing analytics?

Discuss the implications of failing to invest in market research and customer insights for marketing myopia.

What are some differences between a marketing decision problem and a marketing research problem? Answer the question with reference.

How can marketers use online services and the internetto obtain information for decision making?

Instead of using survey information, Martha decides she would rather use __________ to find hidden information within her customer relationship management database and uncover links between spending habits and which types of entertainment should be marketed by the Coffee Collective. Multiple Choice ____ indirect data purchases ____ external data ____ buying inquiries ____ rebuy model statistics ____ data dmining

Explain what qualitative research is and why it might be useful to marketers. What are its major drawbacks?

Elaborate how would each of the above factors enhance usefulness of Information to managers in making decision in innovative (a) problem solving ; (b) New product creation, leading to new market development .

Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?