Any company or business is obliged to carry out a market division process, called segmentation, in order to have greater clarity regarding the direction of its offer in the market; Once the segmentation has been carried out, it is important to choose the segment to be served and define it. From said segment, a consumer representation or prototype is chosen, called:

Any company or business is obliged to carry out a market division process, called segmentation, in order to have greater clarity regarding the direction of its offer in the market; Once the segmentation has been carried out, it is important to choose the segment to be served and define it. From said segment, a consumer representation or prototype is chosen, called:

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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