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2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOM
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- Explaining 4. various criteria for selecting the Arima model (include advantages/disadvantages) And write the reference1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):Wheat Box is also trying to learn about consumer preferences for its famous line of toaster pastries: the Toastie Kings. (Tagline: Rule your morning!) They contact grocery stores all over the United States and Canada, gathering sales data on their various standard and special flavors. Is this observational or experimental?
- 1. The process of dividing the market into segments of customers is known as market positioning. True Falsea)Name the major factors that could influence buying decisions involving a luxury leather bag purchase. What do you know about the Bijan handbags? Who would buy a Bijan handbags when there is LV or Prada bags around? b)Describe the types of buying behaviour when purchasing a luxury leather bag. c)Describe the buying decision process of purchasing an LV leather bag.Define ‘Market Positioning’ with suitable example.
- Which group of customers or particular type of customers will choose the given sample varieties of a soft drink product? Provide reason for your answer. Varieties of soft drink product 1. Zero sugar Type of Customers 2. Flavored (cherry, vanilla, orange) 3. Diet soft drink / no calories 4. Less sugar 5. Original taste/flavor* Hame Gradebook Week 1 actice Asignmet-x O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/ Which of the following is A curent trend in consumer behavior Decreased customer need for accessing information prior to a purchase OIncreased consumer reluctance to share data with businesses they interact with O Availablity of premium options for devoted and loyal customers of a business The need to create a seamless user experience on an easy to-use company website Which of the folloving describes the form of data Kantar may present to marketers? Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a given market. Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways On stresses the subjective meaning of the consume's individual expertience and the idea that any behavior is subject to mutple…- Write the blank the correct answer given inšlde te Location studies Test Marketing Consumer markets Advertising pre-and pos-testing Data analysis Observation research Pricing tests Concept, product development, and product studies Target market studies Usage, attitude, and image studies External factor research Usage, attitude, and image studies 1. It can be used to decide on the packaging, to determine the market reaction and to justify brand positioning. 2. It can be utilized by marketers to calculate a product's or service's optimal price, and to determine price elasticity. 3. These studies can provide cost-effective ways on how to increase a product's/service's awareness level and brand trial. 4. The information from these researches helps marketers identify macro-environmental shifts. 5. It includes individuals and/or house-holds that purchase products and services for personal consumption. 6. It reveals the effectiveness of point-of-purchase collateral materials. 7. It…
- Define the marketing mix; name and describe the 4P’s of marketing.Explain the process of how to test a product for the market.Explain the ethical issues in marketing research – what are thy and how would the impact a marketer behaviorExplain Marketing information systems (MIS) How it is used in the marketing system.Identify the benefits of marketing mix that makes it importantWhile doing CRM Develop the best touch point so that the market research about changes in general preference levels that might affect demand for the company’s products or services.1. Definition of market segmentation. 2. Difinition of market targeting.