company has defined its market segments, it can entre only one segment Select one: True False

Not all segmentation schemes are useful.  To be useful, market segments must rate favorably on certain key criteria. Explain

Which of the following combinations is NOT representative of the criteria for market segmentation? O A large population sharing similar buying habits, known product preferences and historic sales data Buyers of the same age, family size and income. O Consumers who are transient, expensive to reach with diverse tastes and multiple product choices. O People living in tropical climates or in cities where apartments have limited space.

1. Definition of market segmentation. 2. Difinition of market targeting.