Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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 Conduct a marketing operational analysis for Bosch Car Service, identify the gaps, and develop a revised Marketing strategy.

report should include, Executive summary, Situation analysis, Positioning of the brand and competetive advantages, Revised markerting strategy going forward, Conclution and recommendations

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Step 1: Marketing Operational Analysis and Revised Marketing Strategy for Bosch Car Service

Executive Summary

The purpose of this research is to give an operational analysis of Bosch Car Service, identify existing weaknesses, and propose a revamped marketing strategy for the brand. Bosch Car Service has a solid reputation for providing high-quality car services, but there are ways to improve their marketing efforts and competitive edge. To ensure long-term growth and success, the updated marketing strategy stresses digital transformation, a customer-centric approach, and sustainable branding.

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