A financial services company runs a 3-minute commercial prior to a news program. The commercial is designed to look like a news program so that consumers might mistake it for news instead of a promotion. This illustrates ________ advertising.

A financial services company runs a 3-minute commercial prior to a news program. The commercial is designed to look like a news program so that consumers might mistake it for news instead of a promotion. This illustrates ________ advertising.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A financial services company runs a 3-minute commercial prior to a news program. The commercial is designed to look like a news program so that consumers
might mistake it for news instead of a promotion. This illustrates
advertising.
Multiple Choice
institutional
competitive
comparative
diversity
native

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