Three current trends in the Hospitality Industry are: 1. Chatbot to assist you 24*7: 2. Mobile App: 3. Social Media for promotion: 1. Based on the three current trends in th Hospitality Industry. Give examples of activities that are appropriate for the following categories. Describe each activity and discuss why is it appropriate in Age (children, teenagers, adult, seniors),Culture, Gender
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Three current trends in the Hospitality Industry are:
1. Chatbot to assist you 24*7:
2. Mobile App:
3. Social Media for promotion:
1. Based on the three current trends in th Hospitality Industry. Give examples of activities that are appropriate for the following categories. Describe each activity and discuss why is it appropriate in Age (children, teenagers, adult, seniors),Culture, Gender
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- How has social media influenced the hospitality and tourism industries and its stakeholders. Define the positive, use examples.ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara business to improve their sales.4. What are the advantages and disadvantages of digital marketing in tourism andhospitality industry? 5. How does social media shape the tourism and hospitality industry?
- A statement of a company's mission should address all of the following questions exceept? What business are we in? What products or services do we provide? How should we leverage social media to promote our company and our products? Who benefits from our efforts?You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : write the SWOT analysis of Zara Specify and describe the marketing mix element ( the 4 Ps ) of this business in ZaraWhat is dictation? Subject: Business Communication
- You are a new member of the marketing organization for a 10-year-old, rapidly growingretailer with $2.7 billion in annual sales and 85 stores located in half a dozen southern states.You were hired away from Macy’s with a nice salary increase and were promised an oppor-tunity to influence the e-commerce plans of your new employer. The retailer has been a some-what reluctant participant in B2C e-commerce with its own Web site since 2006.“Everybodyelse is doing it so I guess we should too”has been the firm’s attitude. Results have been dis-appointing, with the little additional sales generated barely offsetting the cost to outsource theWeb hosting of the site. The Web site is currently viewed as another link in the company’smultichannel marketing approach. You are convinced that e-commerce could play a muchbigger role in your firm’s future and have asked for a few minutes with the VP of Marketing topresent your ideas. What would you say?Discuss What are some ethical problems in buzz marketing?Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.
- How openion leader should affect a firm's promotional planning?1. From the broad classification of event, choose one ( 1 ) specific promotional, corporate or educational event. Select one classification only. 2. Who are the stakeholders involved in the organization and implementation of the event? Name at least five then describe their way of involvement in the event. 3. Write your answer on the table provided. Promotional, Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Corporate or Promotional #1 #2 #3 #4 #5 educational event Specific type of Product Involvement in Involvement in the Event: Event Launching Involvement Involvement Involvement of Tanduay the Event: in the Event: in the Event: in the Event: Rhum LightRemembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a) Identify which one of the four social media described in the chapter would be most useful and (b) give your reasons. Would you consider other social media such as Pinterest? Why or why not? 2 Briefy describe (a) how you would use this web- site to try to increase sales of your products and (b) why you expect target market customers to respond to it.