What is the best way to convince consumers to buy the product? b) What should be the main message of the marketing campaign according to their target audience?

Describe any foreign advertisement How is it different from a US advertisement for a similar product? Why do you think they are different? Utilize marketing terms in your reponse.

The marketing director for a furniture (or refrigerator) manufacturer has been assigned the task of developing an integrated marketing communications program to emphasize the furniture’s natural look (or refrigerator's newest functions). Discuss the problems the director may encounter in developing this message and in ensuring that consumers understand the message correctly. What type of noise may interfere with the communication process?

What do you think is the reason for the growing popularity of sales promotion as a marketing tool?

What type of customers will you be making your appeals to? If your company is considering selling its products to the Institutional market. Give specific examples.

Suppose you are launching a new product(Medicine), generic name is Pentoprazole. What are the marketing strategy, advertisement techniques or how you can market your product?  Please answer at your own words.

You are the marketing executive for Nissan which is to get the feedback of launching the latest Kia Sorrento SUV car in TV commercials all over the world. Your company is using Pierce Brosnan ( ex-James Bond) to promote your product. Discuss the reference group related factors that you would have considered when signing the celebrity. Describe what you think is the personality of this person. Why did they choose him and not other TV stars who may even be as popular if not better. Who will the product be aiming at? Very simple answer needed and no word min limit.

Which activity involves communicating the product benefits to the target customers to influence them to buy the product? Promotion Market segmentation Physical distribution Market positioning

Why was it important to partner with a public relations firm to develop the marketing Campaign.

In response to the campaign commercials, Which ad do you find more persuasive? Why?