electronics company is analyzing its online marketing framework and discovers that very few people who go online to search for electronic equipment find their company. Users type in a term, but the search engine doesn’t match that term with the company. What can the company do to improve this situation?

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A: Email marketing is a component of direct marketing methods. Direct marketing means contacting the…

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Q: Which of the following rules of thumb are important when designing an effective store layout?

A: Option 2

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A: Founders will create startups and companies with a vision and mission in mind. Slowly the processes…

Q: Is it possible that lean management overlooks some aspects of organisational effectiveness? If this…

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A: Zappos isn't only a business; it's also a charity. They distribute millions of pairs of shoes to…

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A: Features of advertising: 1. Advertisements are considered as paid communication form because the…

Q: Do you believe that marketing technology such as Big Data and Predictive Analytics would have been…

A: Big data is an online storehouse of information where a large number of companies submit their data…

Q: Discuss the impact of the technologicalenvironment on a firm’s marketing activities.

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