What did Barnard want to do with the information gathered on his customers? A) Track their daily activities B) Improve his advertising campaigns C) Give the best customers an award for loyalty D) Create a better pricing system E) Change the pizza recipe

What did Barnard want to do with the information gathered on his customers? A) Track their daily activities B) Improve his advertising campaigns C) Give the best customers an award for loyalty D) Create a better pricing system E) Change the pizza recipe

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

What did Barnard want to do with the information gathered on his customers?

A) Track their daily activities

B) Improve his advertising campaigns

C) Give the best customers an award for loyalty

D) Create a better pricing system

E) Change the pizza recipe

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