Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop an effective email marketing strategy for a company selling various insurance policies like travel, medical, bike and car insurances etc. Make appropriate assumptions to develop the email campaign.
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Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop an effective email marketing strategy for a company selling various insurance policies like travel, medical, bike and car insurances etc. Make appropriate assumptions to develop the email campaign.
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- Discuss an effective email marketing campaign that you have encountered recently. Think about the email you received. What was it about the email marketing message that caught your attention or caused you to take an action (sign up, purchase, download etc.)?What are the benefits of integrating CRM with email marketing platforms?Why do some companies avoid email marketing,particularly to noncustomers?
- Explain with examples the processes for developing an effective e-mail marketing campaign for your chosen university.Write a summary of 'Email Marketing in the Digital Age' by April Mullen.Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputation
- You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.Design a sales promotion campaign using online, mobile, and social media marketing for a small business or organization in your community. Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process.Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include an example and data, looking at email marketing.
- Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?How would marketing communications strategy be used to enhance the levels of target audience involvement?What is inbound marketing?