Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The governor of your state believes that more state funds need to be invested in preventing illness and accidents.  He hires you as a social marketing with the mandate to raise consciousness about healthier life styles and to focus on two causes that will have the highest impact.  How would you approach this assignment and what would you suggest

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