Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Pretend you were the Head of Marketing for a brand of your choice. Your first task is to design a new social media campaign.  Answer the following questions with the campaign in mind. 

  1. What are the steps to designing an effective social media campaign?
  2. For each step, give an example of what you would do for your brand.
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ISBN:
9780357033791
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South Western Educational Publishing