Several brands focus on the importance of promoting to the consumer directly with their communication campaigns. The central idea is to stimulate consumer demand by persuading the consumers that the products would fit their needs. This would be classified as: OA. Push marketing OB. Pull marketing OC. Combination push-and-pull marketing O D. Corporate marketing

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
icon
Related questions
Question
Please answer this Simple question
Several brands focus on the importance of promoting to the consumer directly with their communication campaigns. The central idea is to stimulate consumer demand by persuading
the consumers that the products would fit their needs. This would be classified as:
O A. Push marketing
O B. Pull marketing
O C. Combination push-and-pull marketing
O D. Corporate marketing
Transcribed Image Text:Several brands focus on the importance of promoting to the consumer directly with their communication campaigns. The central idea is to stimulate consumer demand by persuading the consumers that the products would fit their needs. This would be classified as: O A. Push marketing O B. Pull marketing O C. Combination push-and-pull marketing O D. Corporate marketing
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing