Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.6CTE
Summary Introduction
To determine: Whether the customizing cost worth’s more than the value provided to the customers with an example.
Introduction:
The satisfaction that is experienced by the customers by considering a given action relative to that action’s cost is known as the customer value.
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Marketing: An Introduction (13th Edition)
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