Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.6CTE
Summary Introduction

To determine: Whether the customizing cost worth’s more than the value provided to the customers with an example.

Introduction:

The satisfaction that is experienced by the customers by considering a given action relative to that action’s cost is known as the customer value.

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In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of opinion among members of your group? If so, explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
In what stage of the product life cycle is the Reading Rainbow television program? Has the mobile app changed that? Explain. (AACSB: Written and Oral Communication; Reflective Thinking)
Show a description of a "Kellogg's Frosted Flakes", a retail comparison of the product and at least four competitive products and a demographic description of the consumers.
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