Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.
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Assess your company’s target marketing strategies and then examine how each of 
the steps in the process are effective in marketing its line of hair products. Consider 
the impact of consumer buying behaviour on your strategy.
• Step 1: Market segmentation
• Step 2: Market targeting
• Step 3: Differentiation
• Step 4: Positioning

 

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Follow-up Question

Assess your company’s target marketing strategies and then examine how each of 
the steps in the process are effective in marketing its line of hair products. Consider 
the impact of consumer buying behaviour on your strategy.
• Step 1: Market segmentation
• Step 2: Market targeting
• Step 3: Differentiation
• Step 4: Positioning

 

Solution
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by Bartleby Expert
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