Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 2BLC
Summary Introduction
To determine: The way the company selects to differentiate their market offering and image and whether the company has performed an excellent job in establishing differentiation in the targeted consumer’s mind.
Introduction:
Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviors is called market segmentation. This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioral variables”.
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Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?
by choosing a product or product category that interests you. Next, prepare a detailed market segmentation analysis for this product by describing your product and explain why your segmentation scheme meets the four essential criteria.Also, provide your rationale for choosing your segment descriptors.
What types of products would you use demographic segmentation for?How about psychographic segmentation? Explain how these products differ.
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Marketing: An Introduction (13th Edition)
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- What is Marketing? How does marketing add value to the product? What are the approaches for market segmentation? Explain with a local example for each segmentation approach?arrow_forwardAnalyze the marketing strategy technique used by Maruti Suzuki for its Nexa showrooms to cater to a different target audience How did it make a difference?arrow_forwardDevelop a marketing strategy for luxury car manufacturing company business utilizing the 4 Ps of Marketing? Indicate how you are going to raise brand awareness among your target audience.arrow_forward
- Explain the difference between enculturation and acculturation. Discuss how marketers use these concepts to sell their products. Provide specific examples to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with the examples provided and include additional examples that support your ideas. 250 wordsarrow_forwardIdentify one brand of clothing that are quite popular among teenagers. Do not think of the social class or status yet. Just think of a popular brand regardless whether you think they are on high end or low end. After identifying a brand clothing indicate who are their primary market and secondary target markets.arrow_forwardFor each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation provided in lecture 5 to support your justification.arrow_forward
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