Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.4DQ
Summary Introduction
To discuss: The way the company can gain its competitive advantage through differentiation. Also, describe an example of a company that demonstrates every type of differentiation.
Introduction:
Competitive advantage rises when a firm finds or develops an attribute that allows it to differentiate its competitors. The firm must differentiate and relate its product or service from its competitor’s products or services for the purpose of maximizing the value of the customers. This is known as the differentiation strategy.
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Marketing: An Introduction (13th Edition)
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