Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 1BLC
Summary Introduction
To identify: The segmentation of Country U’s footwear market with major segments and subsegments..
Introduction:
Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviors is called market segmentation. This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioral variables”.
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At the last Linking the Concepts, you segmented the U.S. footwear market. and select two companies that serve the footwear market. Describe their segmentation and targeting strategies. Can you come up with a company that targets many different segments versus another that focuses on only one or a few segments?
Using the segmentation bases you’ve just read about, segment the U.S. footwear market. Describe each of the major segments and subsegments. Keep these segments in mind as you read the next section on market targeting.
Assume your company makes shop towels toiletry sets and packages, hand-washing stations, cleaning chemicals and equipment’s and similar products. to conceptualize your answer better, Make a possible list of all the companies B2B that could be potential customers of your firm. Then identify all the markets from which their demand is derived using these answer the question below.What type of segmentation are you going to use to identify these market?, Why?What Characteristics Of B2b Market Are You Looking For Considering The Nature And Type Of Product You Are Selling? What factors might influence the success or failure of your business in these markets? Who are the customers of your possible market / B2b consumer?
Chapter 6 Solutions
Marketing: An Introduction (13th Edition)
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