Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.1DQ
Summary Introduction
To discuss: The four major steps in designing the customer value-driven marketing strategy.
Introduction:
A strategy that includes the elements for finding the market targets and reacting to the customer needs is known as customer-driven marketing strategy. The marketing strategy must be in detail in order to retain their customers.
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Marketing: An Introduction (13th Edition)
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