Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.5DQ
Summary Introduction
To discuss: The criteria that must be evaluated in finding the differences of a company to promote its products.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.
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Looking for some insight on a scenario involving a car company that sells a full range of vehicles—from large trucks and luxury SUVs to economy cars and hybrids. Recently, there’s been a noticeable shift in consumer buying habits, and management is interested in developing a system to track early trends in the marketing environment.
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Key variables in the marketing environment that should be monitored to help recognize and predict trends.
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Effective methods for monitoring these trends.
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Open to hearing thoughts or approaches on any two of these points.
Chapter 6 Solutions
Marketing: An Introduction (13th Edition)
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