Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.4DQ
Summary Introduction
To discuss: The impact of internet on
Introduction:
The study of consumers by the market place and producers to gather the required information to know the needs of the customers is termed as market research.
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What is neuromarketing, and how is it useful in marketing research? Why is this research approach usually combined with other approaches? (AACSB: Written and Oral Communication)
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Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.
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Marketing: An Introduction (13th Edition)
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