Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.3DQ
Summary Introduction

To describe: The three types of research objectives with an example of a research study.

Introduction:

One of the types of marketing research process is to define the problems and research objectives. Company must decide and understand the purpose of the information and its objectives.

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