Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.1DQ
Summary Introduction
To discuss: The big data and the opportunities and challenges it provides to the marketers.
Introduction:
The information in large numbers and huge quantities that have been generated in the market by the collection, analysis, and storage mechanism is termed as big data.
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Marketing: An Introduction (13th Edition)
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