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- What impact has the Internet had on how marketing research is conducted? What advantages does the Internet provide over traditional marketing data collection methods?Define marketing research. Give example. Explain in detail marketing research process with suitable example.Identify a nonprofit organization that might use marketing research, anddescribe one example of a meaningful research project that it mightconduct. Discuss the steps it should undertake in this project.
- Reflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?How important is Marketing Research for a firm ? ElaborateMarketing Research What is the first step in conducting a marketing research project? Why is it important to define the marketing research problem appropriately? What are the common types of errors encountered in defining a marketing research problem? Does the healthcare environment make defining the research problem more or less difficult? Why? resources should be supported by research from scholarly peer-reviewed resources.