Briefly describe the Marketing Research Process

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
Problem 1LO
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Briefly describe the Marketing Research Process.  Elaborate on your description using an imaginary example that details the marketing research process from start to end 

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