Briefly describe the Marketing Research Process

Marketing Research What is the first step in conducting a marketing research project? Why is it important to define the marketing research problem appropriately? What are the common types of errors encountered in defining a marketing research problem? Does the healthcare environment make defining the research problem more or less difficult? Why?  resources should be supported by research from scholarly peer-reviewed resources.

Explain the main difference between quantitative analysis and qualitative analysis, and why both of them are relevant for a successful marketing survey activity

Build a research question based on education and exercise.   Formulate a hypothesis based on the above research question.

Explain what qualitative research is and why it might be useful to marketers. What are its major drawbacks?

A company wants to launch a new product in the market and wants to conduct research to identify the target audience and their preferences. Outline the steps you would take to design a research study to gather relevant data for this purpose.