Character in case: People started to use the social media on daily basis. Before people can use 140 characters or less but recently they can use 500 million tweets. The stream of tweets is known as fire hose. The information of users in twitters is sold to the other companies for money. Twitter purchased one of the information providers called Gnip and only limited companies have access to fire hose. Gnip also mines information from Facebook, Tumblr, Google+ and other medias. This information are helpful for many multinational companies to know about the consumers easily. Characters in case: Social media like twitter, Facebook, Tumblr, and other social media. To discuss: The value of social data for marketers Introduction: Social data refers to the information of social media users shared by them publically.

Question

Want to see the full answer?

Answer 1

Question

Chapter 4, Problem 4.9MA

Summary Introduction

Character in case:

People started to use the social media on daily basis. Before people can use 140 characters or less but recently they can use 500 million tweets. The stream of tweets is known as fire hose. The information of users in twitters is sold to the other companies for money. Twitter purchased one of the information providers called Gnip and only limited companies have access to fire hose. Gnip also mines information from Facebook, Tumblr, Google+ and other medias. This information are helpful for many multinational companies to know about the consumers easily.

Characters in case:

Social media like twitter, Facebook, Tumblr, and other social media.

To discuss: The value of social data for marketers

Introduction:

Social data refers to the information of social media users shared by them publically.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Part 1 Identify a product and create a tree diagram to identify and display segmentation. Develop a diagram (see example provided), Identify segmentation for a specific product.

General Motors buys engines for use in its vehicles from BorgWarner, which in turn buys many of the vehicles it needs from GM. This is an example of: Question 20Select one: a. nested demand. b. derived demand. c. reciprocity. d. elastic demand. e. circular buying.

Looking for some insight on a scenario involving a car company that sells a full range of vehicles—from large trucks and luxury SUVs to economy cars and hybrids. Recently, there’s been a noticeable shift in consumer buying habits, and management is interested in developing a system to track early trends in the marketing environment. The goal is to explore two of the following areas: Key variables in the marketing environment that should be monitored to help recognize and predict trends. The importance of tracking these specific variables over time. Effective methods for monitoring these trends. How marketing research can help reveal how consumer perceptions of these trends influence vehicle choices. Open to hearing thoughts or approaches on any two of these points.