Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.6CTE
Summary Introduction

To think critically about: The steps in marketing research process which help the business.

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The study of consumers by the market place and producers, to gather the required information to know the needs of the customers are termed as market research.

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In a small group, identify a problem faced by a local business or charitable organization and propose a research project addressing that problem. Develop a research proposal that implements each step of the marketing research process. Discuss how the research results will help the business or organization.
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