Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.8CTE
Summary Introduction

To discuss: The various marketing research jobs and their compensations.

Introduction:

Market researchers are those who collect, analyze, and report the data in order to get the consumer insight and consumer behavior.

There are various marketing research jobs in the marketing industry:

  • Executive position
  • Field or operations position

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