Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.6DQ
Summary Introduction

To think critically: The opportunities and threats of the company using electronic cigarettes.

Introduction:

Threats and opportunities are the two main tools used to identify or analyze the organizations’ strength and weakness.

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