Concept explainers
To discuss: The examples of how the changing demographic factors affect Person X and his buying behavior.
Introduction:
Demographic factors deals with individual’s age, family, income, education and marital status.
Explanation of Solution
The examples of how the changing demographic factors affect buyer and his buying behavior:
The change of demographic environment affects both the individual and business.
The one of the main examples is age, race, and sex.
The demographic factors affect the buyer and his buying behavior. Marketing uses the advertisement as a tool to influence the buyers. The age, race, and sex are the main medians to influence them. The products are categorized according to the age, race and sex of the people.
For example: Advertising a deodorant by making a woman fall in love with the fragrances.
This affects the buyers easily as women cannot be influenced with the fragrances. Demographic factors affect both the buyer and his buying behavior whether the marketed product is worth to purchase.
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Chapter 3 Solutions
Marketing: An Introduction (13th Edition)
- Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?arrow_forwardThink about a recent purchase that you made, and describe how economic and social environmental factors (e.g., reference group, family, and culture) influenced your buying decision?arrow_forwardBeing first to market can be an advantage and a disadvantage. Provide at least one reason for each.arrow_forward
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- How is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society.arrow_forwardList the participants in the business buying process. What factors influence the buying decision?arrow_forwardWhy is understanding the marketing environment important for every business?arrow_forward
- What is a buying center? Describe the roles assumed by people in a buying center and what useful questions should be raised to guide any analysis of the structure and behavior of a buying center.arrow_forward— Answer the question properlyarrow_forwardHow does this marketing course or text provide value to you as a consumer?arrow_forward
